AdSense revenue share

AdSense for search

Monetise search results on your mobile site or app just like Google. You add a few lines of code, and we can match our highly targeted ads with your search results. You control the look and feel; we deliver the ads. When users click, you earn revenue. Whether you already have a search experience on your site or would like to add one, you can use AdSense for search to get access to Google's high quality search ads experience that serves ads relevant to your users' searches.

• If you already have a search experience on your site
  Add Custom Search Ads to show search ads next to your own search results based on what your users are looking for.
• If you would like to add an ad-supported Google search or site search experience to your site
  Add Custom Search Engine so readers can search your site and see targeted ads next to the search results

• AdSense revenue share

• For displaying ads with AdSense for content, publishers receive 68% of the revenue recognised by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognised by Google. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
  You can view revenue share details in your account:
  1. Sign in to your AdSense account.
  2. Click Account.
  3. In the 'Account information' section, you'll see each revenue share displayed next to 'Active products'.
  
  We believe that our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates £100, with our 68% revenue share you'd receive £68 through AdSense. Another ad network might offer an 80% revenue share, but only collect £50 from advertisers, so you would receive £40.
  With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression that you receive.

• About Custom Search Ads

• Custom Search Ads is a Google product that lets you monetise the search results pages of your own search experience. If you don't already have a search experience on your site, consider using our Custom Search Engine, which can provide both a search experience and revenue from search ads.
  If you think that your site may be a good fit for Custom Search Ads, we encourage you to read more and sign up. We'll review your site and let you know when you can start using Custom Search Ads.

  Benefits

  • More relevance, more revenue: Custom Search Ads uses the search query to deliver highly targeted, relevant ads. The result is satisfied users and more revenue.
  • As seen on Google: leverage the expertise and unique ad formats found on Google while accessing our partner network of over one million advertisers.
  • Native and fully styleable: search ads can be styled to match the look and feel of your site. Size, location, colour and font are all in your control.

  How Custom Search Ads works

  You place search ads on your site or in your app by adding a few lines of code. You can have multiple search ads on your page, located in multiple ad containers. For example, you might have ads above your search results, to the right of them, interspersed within them or at the end of your page. Where you choose to place your search ads is up to you. Custom Search Ads calls out to Google and gets ads for all of the ad containers on your page with a single efficient request.

  Custom search styles

  Custom search styles let you style the ads in your search results feed to match your site. Custom search styles are designed for:
  • A better user experience: they fit naturally on your site and provide a more attractive experience for your visitors.
  • A great look and feel across different screen sizes: the ads are built to look great on all platforms: the mobile web, desktop and within apps.
  • Ease of use: easy-to-use editing tools within AdSense help you make the ads look great on your site.

  Implementing a custom search style

  To implement a custom search style on your search results page:
  1. Create a custom search style
  2. Get the code for your custom search style                                                 

     Create a custom search style

  3. Here's how to create a new style for your search ads:
     1. Sign in to your AdSense account.
     2. Click Ads for Search  Custom search styles.
     3. Click New Search Style.
     4. Select the ads template that matches your search results page.
     5. Style your ads to match your search results. For more information, see Custom search style ad settings. You can also toggle the platform and width to see how the ads look on different device sizes.
     6. Click Save style or Save and get code.

     Next steps

     • Get the code for your custom search style

     • Get the code for your custom search style

     • After you've created your search style, follow these steps to copy and paste the code into your search page:
       1. Sign in to your AdSense account.
       2. Click Ads for Search  Custom search styles.
       3. Click Get code .
       4. On the "Code generator" page:
          • In the "Your ad containers" section:
            1. Add the HTML DIV ID of the ad container on your search page. Alternatively you can keep the default container names (e.g. afscontainer1) and update the DIV IDs on your page to match.
            2. (Optional) Click +add container to add the HTML ID of another container.
          • In the 'Now copy and paste the code' section:
            1. Copy and paste the first code snippet into the <head> tag of your search page.
            2. Copy and paste the second code snippet into the <body> tag of your search page.
       5. When you're finished, click I'm done.

       Code example

       Here's an example of a search results page with both code snippets added.
       Note: Do not copy the code from this example or your search ads won't work. Make sure you copy and paste the code directly from your AdSense account.
       <html>
       <head>
       <script async="async" src="https://www.google.com/adsense/search/ads.js"></script>
       <!-- other head elements from your page -->
       <script type="text/javascript" charset="utf-8">
       (function(g,o){g[o]=g[o]||function(){(g[o]['q']=g[o]['q']||[]).push(
         arguments)},g[o]['t']=1*new Date})(window,'_googCsa');
       </script>
       </head>
       <body>
       <div id="afscontainer1"></div>
       <div id="afscontainer2"></div>
       <script type="text/javascript" charset="utf-8">
         var pageOptions = {
           "pubId": "partner-pub-1234567891234567", // Make sure that this is the correct client ID
           "query": "" // Make sure that the correct query is placed here
         };
         var adblock1 = {
           "container": "afscontainer1",
           "styleId": "1234567891"  // Make sure this is the correct style id
         };
         var adblock2 = {
           "container": "afscontainer2",
           "styleId": "1234567891"  // Make sure this is the correct style id
         };
         _googCsa('ads', pageOptions, adblock1, adblock2);
       </script>
       </body>
       </html>
     • After you've created a new search style and placed ads on your search page, you can edit the styling of those ads at any time in your AdSense account. You can also choose to run an experiment to test your edited style before you apply it to your search ads.

       1. Sign in to your AdSense account.
       2. Click Ads for Search  Custom search styles.
       3. Click edit  next to the style you want to update.
       4. Update the style of your search ads. For more information, see Custom search style ads settings. You can also toggle the platform and width to see how the ads look on different device sizes.
       5. Click Save style.
       6. Choose your save option:
          • Update now – to immediately update all search ads that use this style.
            Note: When you save a custom search style, the changes that you've made are applied immediately to all of the sites and apps that use that style
            
            Or
          • Set up experiment first – to test your new style on a limited number of users for a specific time first. Learn more about custom search style experiments.
            Here's how to set up your experiment:
            1. Give your experiment a name.
            2. Set the maximum number of days that you want your experiment to run for.
            3. Set the maximum percentage of users that you want to see your experiment.
       7. Click Save